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How many hours per week do you use each of the following media for
personal reasons
?
Less than 1 hour
1-5 hours
5-10 hours
10-15 hours
More than 15 hours
I don’t use it for personal reasons
Internet
Television
Newspapers/magazines
What time of the day do you use each of the following media for
personal reasons
? Please select all that apply.
06:00 – 10:00
10:00 – 14:00
14:00 – 18:00
18:00 – 22:00
22:00 – 02:00
02:00 – 06:00
Internet
Television
Newspapers/Magazines
Which of the following activities do you do on a regular basis? Please select all of the combinations that apply.
Surf the internet and watch television
Surf the internet and browse newspapers/magazines
Surf the internet and listen to the radio
Surf the internet and talk on the phone
Surf the internet and pay bills/review financial statements
Watch television and browse newspapers/magazines
Watch television and listen to the radio
Watch television and talk on the phone
Watch television and pay bills/review financial statements
Browse newspapers/magazines and listen to the radio
Browse newspapers/magazines and talk on the phone
Browse newspapers/magazines and pay bills/review financial statements
I often use more than two forms of media at once
Other
Which of the following sources is most likely to motivate you call or go online to learn more about a new financial product or service?
Internet advertisement
TV advertisement
TV text advertisement
Press advertisement (newspapers, magazines, etc)
Radio advertisement
Outdoor advertisement (roadside, bus or tube advertisement)
Direct mails or emails
Recommendations from family members, friends or acquaintances
Authoritative reviews and/or customer reviews
Other
Please rate the following aspects of a financial product or service’s advertisement that would motivate you to purchase it (with 5 being the most significant and 1 being the least significant).
5
4
3
2
1
A discount offer
Clear messaging on how to buy the product or service
The benefits of the product or service that speak to your needs
Testimonials of other customers who have purchased the product or service
Information about the company that’s offering the product or service
Ways in which the product or service is better than other options
Other
How often, after seeing an advertisement for a new financial product or service, would you make an effort to learn more about it in order to decide if you will make a purchase?
Internet
TV
Newspapers/magazines
Often
Sometimes
Seldom
It depends
Which of the following features of a television commercial best catches your attention and makes you interested in a financial product or service? Please select all that apply.
Loud and have flashy graphics or video
Humor to sell the product or service
Simple messaging that offers clear information about the product and service and how to buy it
Customer testimonials to explain the benefits of the product or service
Show people like yourself using the product or service
Offer you multiple ways (online/phone number/other) to find out more about the product or service
Other
What television services do you have?
Basic cable
Extended cable
Satellite Dish
I only have basic/terrestrial TV
I don’t have a TV/watch TV
Other
What type of press materials do you read? Please select all that apply.
National tabloids (e.g. – The Sun, News of the World, Daily Mirror)
National broadsheets (e.g. – The Guardian, The Times, The Daily Telegraph)
National newspaper inserts (e.g. – TV guide)
Regional newspapers
Magazines
Other
Which of the following newspapers do you read? Please select all that apply.
The Sun
News of the World
Daily Mirror
Sunday Mirror
The People
Daily Star
Metro
The Daily Telegraph
The Financial Times
The Guardian
The Independent
The Times
Other
How often do you shop online?
4+ times a month
2-3 times a month
Once a month
Rarely
Never
What types of items do you shop for online? Please select all that apply.
Apparel and accessories
Entertainment products (books, music, games)
Audio/Visual products (TVs, stereos, CD players)
Financial products or services
Never shop online
Other
Please contact
[email protected]
if you have any questions regarding this survey.
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